MeUndies offers three categories of underwear, which serve as an inspiration for this series: classic solid colors, bold bright colors, and adventurous patterns.  
 

I collected objects that classic, bold and adventurous personalities might keep in their drawers, in addition to well, their drawers. These imagined people drove the photoshoot styling and the headlines for this campaign.

 

MeUndies already has a strong social media presence, and the company could use the #happydrawers hashtag to encourage customers to share images of their happy drawers, whatever that idea means to them.